Publish
and distribute an index (or directory) of home businesses in your community. If
you can't think of an ideal business for yourself, then start a business that
helps others to build theirs -- by publishing a directory of who sells or does
what, what they charge, and where to find them! Something like a weekly BIGTOWN
BARGAIN BULLETIN containing listings, little write-ups and possibly, some
advertisements.
Statistics
tell us that some 25 MILLION people arenow operating businesses out of their homes -- and that figure is climbing
daily. Most of these enterprises could handle much more business if they could
get and would greatly appreciate any assistance in this department.
On
the other hand, many consumers would just as soon do their business close to
home if they could get the same quality and service and didn't have to waste
their time looking for a reliable source. A HOME BUSINESS DIRECTORY serves both
the businesses and the consumers!
Collect
the name , addresses and phone numbers of home businesses in your area (place
ads in local advertisers if necessary).
Contact
them and explain your intention and find out more about their products or
services. You can ask them particulars about their business over the phone, but
it would be much better to mail them a questionnaire with plenty of room for
comments. Be sure to include details of any types of warranties or satisfaction
assurances they give (money-back, exchanges, etc).
Explain
that you are making up a directory and that there is no cost to them for an
initial listing unless they want to place an advertisement. They should be able
to select the heading under which their business will appear, and POSSIBLY given one line for a slogan or brief
explanation.
Those
who want to be listed under more than one heading (like Service and Word
Processing) would be charged for the extra listing-- even for the first
listing. Then you can sell larger ads, just like the phone companies.
Stress
it that businesses must honor their commitments and offers made through your
publication - or risk being omitted from future issues. You want them to offer
specials in exchange for the free mention. The objective is to give your
readers an incentive reason to read your publication to see what bargains are
available this week.
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